Engagement: Pathway Analytics

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Pathway Analytics are a way to see engagement data on a microapp from a specific user. Since Pathway Analytics are tied to a particular user they are only available for Direct Share Links. Information such as the time spent on a microapp, the tiles that are clicked (or tapped) and other engagement data comprise the Pathway Analytics information.

What You’ll See

Pathway Analytics follows a single viewer through a microapp shared with a Direct Share link. The page is organized into five areas:

Area	What It Shows
Viewer and session	Who viewed the microapp, when, for how long, on what kind of device and orientation, and from what location — alongside the microapp they viewed.
Summary cards	Viewed (date and device), Screens Viewed (how many screens, and what share of the microapp), Total Time, and Completions (completion events reached).
Screens Summary	A thumbnail of every screen in the microapp, each showing its type, the time spent on it, and its visits — or marked Unviewed.
Engagement Summary	A short written summary of key facts from this viewer’s activity.
Session Pathway	How the viewer moved through the microapp in a single session.

Using the Screens Summary

The Screens Summary is where most of the detail lives. You can narrow it down in three ways:

• All, Visited, or Unviewed — show every screen, only those the viewer reached, or only those they never saw. Each option shows a count.

• Screen type — filter to one kind of screen, such as pages.

• Search — find a screen by name.

Long microapps show the first set of screens; select Show more to see the rest.

Pro Tip: Switch to Unviewed before a follow-up. The screens a recipient never reached are often the ones worth walking them through — especially if a completion event sits among them.

Accessing Pathway Analytics

Opening Pathway Analytics

There are two ways in:

• From My Shares — select a Direct Share link, then select the row where the microapp shows as Viewed.

• From Engagement — find the user under Latest User Activity and select an item from their recent activity.

Heads Up: You can only see Pathway Analytics for Direct Share links you created yourself. Links generated by other users on your account aren’t available to you.

Method 1

Navigate to My Shares.
Select the Direct Share link.
Click the row where the microapp has been "Viewed". Microapp thumbnails that have an arrow next to them indicate that pathway analytics are available for that microapp.

Method 2

Navigate to Engagement.
Under Latest User Activity identify the user who you want to analyze.
Select an item that is apart of their Recent activity. (See Image in Method 1).

Understanding Pathway Analytics

A few signals are worth checking every time:

• Screens Viewed percentage — a low share means the viewer saw only a small part of the microapp. Check the Session Pathway for where they stopped.

• Time per screen — the screens holding the most time are usually the content that mattered most to this viewer.

• Visits per screen — a screen visited more than once is one the viewer came back to.

• Completions — whether the viewer reached the completion events you defined.

Pro Tip: Open Pathway Analytics before a follow-up call. Leading with the screen a recipient spent the most time on makes the conversation about what they cared about, not what you planned to say.

Note: Interactions inside embedded content and iframes within a microapp aren’t tracked in Pathway Analytics (Embed Tile or Script Tile).

Section	Name	Description
1	Meta Data	Information pertaining to the Direct Share Link. Includes the microapp name, recipient, time of open and location of recipient.
2	Overview	Quick stats about the engagement of the Direct Send. Includes Number of microapp pages viewed, Number of Taps (or clicks) and total View Time.
3	Activity Timeline	A chronological list of activity within the shared microapp. Includes the microapp page name, duration of time on page and the microapp page thumbnail.
4	Activity Canvas	The microapp page canvas will show a blue bounding box for the hotspot links. Numbers with a light blue circle indicate the clicks on that microapp page.

Recipients Analytics (New)

A new Recipients Analytics tool has been introduced alongside Pathway Analytics.

Common Questions

Question	Answer
Why can’t I see Pathway Analytics for a teammate’s link?	Pathway Analytics is only available for Direct Share links you generated yourself.
Does Pathway Analytics work with Public or SubTag links?	Pathway Analytics covers microapps shared with Direct Share links.
How do I see which screens a recipient never reached?	In the Screens Summary, select Unviewed. The count next to it shows how many screens they missed.
How much of the microapp did they actually see?	The Screens Viewed card shows how many screens they reached and what share of the whole microapp that is.
Why is part of the microapp missing from the pathway?	Interactions inside embedded content and iframes aren’t tracked. The viewer may also have left before reaching those screens — check Unviewed in the Screens Summary.

Related Articles

• Direct Share Links — Sending a microapp to a known recipient so their journey can be tracked.

• My Shares — Your share links, and one of the ways into Pathway Analytics.

• Completion Events — Defining the events that Completions measures.

• How to Use Contacts in Tiled — Everyone you’ve shared with, and their engagement over time.

• Engagement: Microapp Analytics — Page-level engagement across all viewers of one microapp.