---
title: Public Links
description: Public links are a great way to share microapps with others outside of your organization. Public links are intended to be shared in public forums such as slack channels, social media, or public facing
---

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2. [Sharing & Analytics](https://support.tiled.co/sharing-analytics)
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# Public Links

## Let’s walk through public links — the right way to share a microapp broadly on public channels like social media, Slack, or a website, when you don’t need to track individual viewers by name.

### **When to Use a Public Link**

Public links are designed for open distribution. Engagement is tracked, but viewers are not individually identified — sessions are grouped under the name you give the link. Use public links when you’re sharing with a broad audience whose individual identities you don’t need to track.

| **Use public links for…** | **Use direct or subtag links instead when…** |
| --- | --- |
| **Social media posts, tweets, LinkedIn shares** | You know the recipients and want individual engagement data. |
| **Public Slack channels or community forums** | You’re sending to an email list where per-recipient tracking matters. |
| **Website embeds and landing pages** | You’re sending through a CRM or email platform at scale. |

### **Two Ways to Open the Share Modal**

### **From the Library (Builder 1.0 & 2.0)**

Select the share icon on any microapp card in your Library. The share modal opens with Direct selected by default — select the Public tab to switch.

| **Using Builder 1.0?** In Builder 1.0, the share icon appears in the bottom right corner of the microapp card in your Library. In Builder 2.0, the icon is in the same position on the card. Select Public in the share modal to proceed. |
| --- |

### **Right After Publishing (Builder 2.0)**

After a successful publish in Builder 2.0, select Share from the success screen, then choose the Public tab in the share modal that opens.

![tiled-share-public-callouts@2x](https://support.tiled.co/hs-fs/hubfs/tiled-share-public-callouts@2x.png?width=670&height=356&name=tiled-share-public-callouts@2x.png)

### **Generate a Public Link**

<iframe height="315" src="https://www.loom.com/embed/3ee2b2aaf78949b0b4f5858c011f2b07?hideowner=true&amp;hidetitle=true&amp;hideEmbedTopBar=true" style="margin: 10px auto; display: block; clear: both;" width="560"></iframe>

### **Step 1: Name the Link**

Give your public link a descriptive name before generating it. This name is how the link appears in your Engagement reports — a clear name makes it much easier to identify which campaign or channel a session came from.

| **Pro Tip:** Name links after the channel or campaign they’re going to: “LinkedIn — October Launch” or “Website Hero Embed” tells you exactly what’s performing in your analytics, instead of a string of unnamed links that all look the same. |
| --- |

**Step 2: Choose a Link Type**

Builder 2.0 presents five link types as icons. Select the one that matches where you’re sharing.

| **Link Type** | **What It Does** |
| --- | --- |
| **Standard** | A clean URL intended to be shared with others — paste it anywhere you want people to click. |
| **Embed** | An embed code for dropping the microapp directly into a webpage. If your microapp has multiple adaptive sizes, generate one embed code per size and use each on the corresponding version of your webpage (desktop, mobile). |
| **LinkedIn** | Opens a LinkedIn share flow. Post to your feed or send as a LinkedIn message. |
| **Twitter** | Opens a Twitter/X share flow. Tweet it or send as a direct message. |
| **Facebook** | Opens a Facebook share flow. Share to your News Feed, a friend’s Timeline, a Group, an Event, a Page you manage, or as a Private Message. |

| **Using Builder 1.0?** In Builder 1.0, the Public tab shows a Name field and the same set of link types, but the visual layout differs from Builder 2.0’s icon-based picker. The options and behavior are the same. |
| --- |

 

| **Heads Up:** Embed links are format-specific. If your microapp has both a desktop and mobile size, you need to generate a separate embed code for each one. Using only the desktop embed on a mobile page, or vice versa, will not give viewers the right experience. |
| --- |

### **Analytics on Public Links**

Public links are fully tracked in Tiled [Engagement Tab](https://support.tiled.co/hc/en-us/articles/360009014194). What you do and don’t see:

| **You can see…** | **You cannot see…** |
| --- | --- |
| **Total sessions for each named public link** | Which individual viewer generated a given session. |
| **Page-level engagement and time on page** | A viewer’s email or identity. |
| **Pathway data: how viewers moved through the microapp** |  |

Sessions from public links are grouped under the link name in your Engagement reports. If you need viewer-level attribution, use a direct link or a subtag link through your email platform instead.

| **Pro Tip:** Creating one public link per channel (one for LinkedIn, one for your website, one for Slack) means you can see exactly which channel is driving engagement, not just total traffic. |
| --- |

### **Notifications on Public Links**

You will not receive notifications when someone opens a public link. Notifications are only available on direct share links. If real-time alerts matter for a particular send, use a direct link instead.

### **Removing a Public Link**

Archiving a microapp does not deactivate its public links — the link remains accessible even after the microapp is archived. To fully remove a public link, you must delete the microapp. Plan your link lifecycle accordingly before archiving if any links should no longer be reachable. In order to delete the link entirely you must [delete the microapp](https://support.tiled.co/hc/en-us/articles/360047144134#delete).

| **Heads Up:** There is no way to deactivate a specific public link without deleting the microapp. If you need to be able to revoke link access without deleting the microapp, use direct links with the Require a Tiled Account or Password Protection settings instead. |
| --- |

**Common Questions**

| **Question** | **Answer** |
| --- | --- |
| **Can viewers see who else has opened a public link?** | No. Viewers see only the microapp itself. Engagement data is private and only visible to you in Tiled Analytics. |
| **Does naming a link affect the microapp itself?** | No. The link name is internal to Tiled and only affects how the link appears in your engagement reports. The microapp title viewers see is unchanged. |
| **Can I share a public link without the viewer needing to log in?** | Yes, by default. Public links are open to anyone with the URL. If you need to restrict access, use Require a Tiled Account or Password Protection in Microapp Settings instead — these apply to all share link types, including public. |
| **Why do I need a separate embed code for mobile and desktop?** | Embed codes are generated for a specific adaptive size. The desktop embed serves the desktop-sized version of your microapp, and the mobile embed serves the mobile-sized version. Using the wrong one on a given page means viewers see a mismatched layout. |
| **Can I rename a public link after generating it?** | Public link names are set at the time of creation. To rename, generate a new link with the updated name and use that going forward. |
| **Will my public links break if I update the microapp?** | No. Public links always point to the latest published version. When you republish after making changes, existing public links automatically reflect the update. |

**Related Articles**

• [**Sending a Direct share Link**](https://support.tiled.co/direct-share-links) — Individual-level tracking for named recipients.

• **SubTags — Substitution Tag Links** — Recipient-level tracking at bulk-send scale.

• [**How to Publish a Microapp**](https://support.tiled.co/publish-a-microapp-2.0) — The fastest path to the share modal in Builder 2.0.

• **[Engagement analytics](https://support.tiled.co/hc/en-us/articles/360009014194)** — Where public link session data appears.

• [**Microapp Settings: Sharing**](https://support.tiled.co/microapp-settings-sharing) — Password protection, Require a Tiled Account, and other access controls.

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